FOR FOUNDERS AND BUSINESS OWNERS WHO'VE OUTGROWN DIY BUT AREN'T READY FOR AN AGENCY, I'M YOUR SENIOR CREATIVE PARTNER.

Brand strategy, creative direction and craft.

Your brand is either working for you or it isn't. I build new ones from scratch and fix the ones that quietly stopped.

Some projects need strategy. Some need design. Some need someone to just think bigger. I move between all three, whatever the brand actually needs.

WORK WITH ME

WHAT I DO

The image is plain beige or light cream background with no visible objects or details.

BUILD =

Strategy-and-foundation work:

  • Strategy

  • Naming

  • Identity

  • Logo

  • Guidelines

  • Tone of voice

  • Positioning

Everything that makes your brand.

REBUILD =

Audit-and-repositioning work:

  • Audit — what's not working and why

  • Strategy, identity, positioning - rebuilt from the ground up

  • Rollout - bringing the new brand to life across every touchpoint

A full rebuild, not just a refresh.

A person is drawing detailed sketches of dinosaurs and prehistoric creatures on paper with a black pencil, surrounded by drawing supplies and sketches.

MAKE =

Shared, not tied to one tier:

  • Print

  • Digital

  • Signage

  • Merch

  • Packaging

  • Hand lettering

  • Curated art

The execution layer that any tier can draw on once the strategy or rebuild work defines what needs making.

Group of four diverse young adults posing against a gray background, showcasing a UNiDAYS x New Balance collaboration logo at the top.

PARTNER =

Ongoing thinking:

  • Campaigns

  • Creative concepts

  • Art direction

  • Content strategy

  • Brand audits

The ideas that make your brand impossible to ignore.

HI, I’M MATT PAULL.

24 years across design, creative and adtech, I've worked with some of the world's most recognisable brands: New Balance, Gloria Jean's Coffees, THE ICONIC, Zambrero and Sam Prince Hospitality Group, building brands from the ground up and leading campaigns that cut through.

I come from the analog era. Old school craft meets modern thinking. That balance is what makes the brands I build feel original, considered and built to last.

Today I work with founders and owners who want more than a logo. They want a real creative partner, someone who understands their vision, gives a damn about the outcome, and builds a brand that reflects the full weight of what they're creating.

If that's you, I'm in your corner.

WORK WITH ME

SEE MORE WORK

Brands I’ve worked with.

/ NEW BALANCE

/ THE ICONIC

/ DOMINO'S

/ ZAMBRERO

/ SAM PRINCE HOSPITALITY GROUP

/ ONE DISEASE

/ FORWARD

/ GLORIA JEAN'S COFFEES

/ + MORE

/ NEW BALANCE / THE ICONIC / DOMINO'S / ZAMBRERO / SAM PRINCE HOSPITALITY GROUP / ONE DISEASE / FORWARD / GLORIA JEAN'S COFFEES / + MORE

TESTIMONIALS

  • NEW BALANCE: "It was a pleasure working with Matt and I would certainly recommend him to anyone looking for a creative strategy/concept to drive their brand or business towards a specific audience."

    Tim Axiak - Manager, DTC Ecommerce at New Balance

  • ZAMBRERO + GLORIA JEAN'S COFFEES: I had the pleasure of working with Matt at both Gloria Jean’s Coffees and Zambrero. Matt is an exceptional creative and designer. He always finds a way to provide a solution that capture the brands essence, values and met every deadline with professionalism, enthusiasm and within budget. Nothing was ever a problem and he was an incredible team player and collaborator. Highly recommend Matt for any creative or design project!

    Jacklyn Magafa - Senior Marketing and Partnerships Professional

  • MESA COLLECTIONS: “Working with Matt on Mesa’s branding was such a great experience. Matt really took the time to understand what Mesa is all about and turned my scattered ideas into something that felt so true to the brand. His creativity and eye for detail made the whole process feel effortless, and he always knew how to bring the best ideas to the table (pun intended). Thanks to Matt, Mesa now feels like an extension of me - warm, inviting, and full of meaning. I couldn’t have done it without him.”

    Trishia Mariano - Founder

  • PITSTOP CAFE & SMOKEHOUSE: “Very happy with our final brand delivered by Matt, Super easy to work and collaborate with. He has a great ability to understand a clients brand vision. Highly recommended!”

    Bobby Smith - Owner/ManagerDescription goes here

YOUR BRAND SHOULD BE WORKING AS HARD AS YOU DO.

WORK WITH ME