A new Bagel startup wanted a custom hand drawn brand identity - so I was keen to deliver.

MATT PAULL x REAL BAGELS
(pre-launching soon)

Brief: Real Bagels isn’t just a chain of bagel shops - it’s a lifestyle. Inspired by old-school surf, skate aesthetics it’s all about real, handmade, boiled bagels. No sandwiches - just killer bagels, wild spreads, and must-have merch. Built for the social media era, every drop is exclusive, every bite is hype.

Solution: A raw, hand-drawn logo that feels as rebellious, artsy, and free-spirited as the brand itself. Think bold, sketchy lettering with an edge - something you’d see graffitied on a skate deck or stamped on a surfboard. Designed to live loud on bags, boxes, stickers, and merch.

Key Elements: Edgy, handcrafted typography. A clean, monotone palette that keeps it cool. Playful illustrations (to come) for packaging. No boring fonts - just pure attitude and instant street cred.

I really enjoyed collaborating with the REAL BAGEL team on this project. Nothing lights me up more than crafting handmade design and elements for brands and campaigns for like-minded creative folk. Looking forward to evolving the brand further and working closely with the guys as they grow.

All the best boys!

Checkout: https://realbagels.com.au/ 
Follow: @realbagels