OBJECTIVE: Promote the Zambrero National Conference 2016 to franchise partners, suppliers and support office staff.

BRIEF: Design a logo, branding and collateral based on the “Be Olympic” theme. To Be Olympic, is not just a reference to the Olympics. Being Olympic is something that we can all do in our everyday life. Where no matter what we are doing, we should be Olympic at it. This means not just to be the best, but to have an obsession with being the best and with reaching your goals, as Olympians do. To be Olympic, means to never stop training.

Every year, Zambrero’s franchise partners, suppliers and support office staff gather in the one place to celebrate all things Zambrero. It is a chance for everyone in the network to reconnect with the wider group that they are a part of, whatever the role that they play.)

DELIVERABLES: Logo & Branding, Lanyard, Digital programs, Digital Sponsorship brochure.

EXECUTION: As this was a spin off of such an iconic brand I chose to steer away from it and craft a raw and original hand lettering logo lockup with the ‘O’ of the lockup being used as a secondary symbol/s or breakout shape for quotes and to give the brand repetition across all creative collateral.