OBJECTIVE: Promote Gloria Jean’s Coffees new breakfast, lunch and dessert range nationally.

BRIEF: Create something fresh and innovative that brings the offering to life and evolves the existing Gloria Jean’s Coffees creative style.

DELIVERABLES: In-store POS, A5 menu flyer, Digital elements for iPad, Social media assets, Web tiles.

EXECUTION: A playful colour palette and organic photography styling ensured the food resonated with customers. I also crafted an original hand-lettering lock-up for the short and sweet copy, which is the ‘heart’ of the campaign. The new menu ranges from convenient breakfasts to indulgent desserts—these are all enhanced by the broad colour spectrum.

NOTE: Menu was cancelled due to operational issues.