UNiDAYS: PIMP MY PAD
Creative direction
Art direction
Design development
OBJECTIVE: Drive engagements. Drive member numbers. Drive Commission through a completely bespoke campaign.
IDEA: Create a multi partner competition where students get the chance to WIN an amazing opportunity to have their pad totally pimped out by our good friends THE ICONIC & Koala (bedroom + makeover) to the value of 5K. Everything on their wishlist from homewares and bedding to those finishing touches will have them feeling fresh and revitalized in their new space.
DELIVERABLES: Disrupter tile placement, Site placements, Content posts, Push notification, Solus email, Newsletter, Organic social, Paid media, On campus digi panels, Video content.