matt paull mattpaull.co UNiDAYS Pimp my Pad hero

UNiDAYS: PIMP MY PAD

  • Creative direction

  • Art direction

  • Design development

matt paull mattpaull.co UNiDAYS Pimp my Pad Mobile and Desktop In situ campaign tiles
matt paull mattpaull.co UNiDAYS Pimp my Pad Newsletter

OBJECTIVE: Drive engagements. Drive member numbers. Drive Commission through a completely bespoke campaign.

IDEA: Create a multi partner competition where students get the chance to WIN an amazing opportunity to have their pad totally pimped out by our good friends THE ICONIC & Koala (bedroom + makeover) to the value of 5K. Everything on their wishlist from homewares and bedding to those finishing touches will have them feeling fresh and revitalized in their new space.

DELIVERABLES: Disrupter tile placement, Site placements, Content posts, Push notification, Solus email, Newsletter, Organic social, Paid media, On campus digi panels, Video content.

matt paull mattpaull.co UNiDAYS Pimp my Pad Post animation
matt paull mattpaull.co UNiDAYS Pimp my Pad Story animation
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