OBJECTIVE: Promote Gloria Jean’s Coffees new summer drinks range of lamington iced coffee, lamington latte, lamington chiller.

BRIEF: Take customers on a journey back in time (in the present day) to rekindle their love for the humble lamington and create a playful, exciting, cheeky and nostalgic campaign that is a shareable escape from the mundane. The key products included; lamington iced coffee, lamington latte, lamington chiller, Edible Tic-Tac-Toe game kit (noughts & crosses). Playing with food is something that inherently goes against most people’s upbringing & by allowing a little mischief, customers will bring their innerchild to life and bring a smile to their faces.

DELIVERABLES: In-store Point of Sale, A4 tent cards, Drive-thru posters, Home page banners and custom tiles.

EXECUTION: What better way to get the creative hands on than push the idea of using an entire landscape of coconut, scattered with revealing key touch points, hints of chocolate, products and game kit, surrounded by flavour cues (game pieces) combined with fun contemporary colours, a loose playful hand lettering headline lockup with an enticing layout and composition to set the tone for a fun and enticing journey across both print and digital.