OBJECTIVE: To inspire students to come up with creative designs for a handbag, motivate them to enter the competition, and create the winning design. To continue to shift our members’ perceptions of UNiDAYS - more than just a discount site, by actioning “enrich” and “earn” opportunities. To offer value to partners outside of revenue.

BRIEF: This project forms part of the UNiDAYS Launchpad initiative, where brands give students unique opportunities to get ahead. The creative will capture the essence and importance of this competition, in which students submit handbag designs to Belle & Bloom, who will then produce the winning design. The creative should incorporate brand.

DELIVERABLES: Promo video, Splash page, Custom tiles, Social assets, eDM, Newsletter tile.

RATIONALE: The creative direction takes the user on a journey that is both inspirational and aspirational. We step into the shoes of the would-be comp winner, who is slowly but surely executing their design and mood board with determination.