OBJECTIVE: Member engagement - keep members shopping and incentivise them to shop through UNiDAYS for the Christmas season. Keep them returning to the UNiDAYS site each and everyday of the campaign.

BRIEF: Create an engaging and interactive campaign that will stand out among all the seasonal noise and amplify the activity of our retail partners. The concept should create an engaging environment that invites users to return to daily—not just to get discounts on gifts for others but also to get rewarded themselves via giveaways.

DELIVERABLES: Custom animated game plus 3 phases of custom tiles across the UNiDAYS platform, eDMs and Social (Animated gifs on instagram and Facebook).

CREATIVE: The creative look and feel spanned three months and  three phases, changing each month. This was made up of the Sack Whack Santa tool kit or variation of the Santa characters facial expressions combined with a Christmas colour palette, UNiDAYS colours and custom typography. It’s circa 90s video game UI with a fun, vibrant, interactive vibe with crass attention grabbing messaging, custom developed vector Illustrations and type with a pixel art flavour.