OBJECTIVE: Drive engagements. Drive member numbers. Drive Commission through a completely bespoke campaign.

BRIEF: Support THE ICONIC’s full funnel brand awareness and growth strategy, pivoting from a category-led approach to a brand-led approach and showcase the new broader offering of brands and categories. Position them as the future of shopping in Australia & New Zealand.

DELIVERABLES: Custom Tile suite, eDM, Newsletter tile, Social suite, Push Notifications

RATIONALE: We created THE ICONIC UNiVERSITY bespoke campaign to look as though it was a slick new university brand that our members would engage with, complete with it’s own logo crest with the acronym TIU. To add to the theme we created a mock curriculum and showcased 3 of the key categories THE ICONIC wished to drive to being sport, beauty and home.